The idea of creating a personal brand may sound kind of silly. I mean, you’re not a Kardashian or a British Royal. (At least if you are it’s a little odd that you’re reading the Vitamin T blog.) But let us share our two cents from a recruiting perspective: Having a personal brand can win you the job you want.
The people who get those coveted creative assignments that everyone is clamoring for are those whose personal presentation is clear—from their resume to their personal demeanor to their social media presence. This doesn’t mean creating a fake “persona.” It means packaging and presenting yourself in a way that is true to you AND that another creative (or an HR person) can quickly “get” who you are.
Here are a few initial questions you can ask yourself when developing your own brand.
• What makes you unique as a person and as a contributor to a group or work situation?
• What do people remember about you?
• What do you do better than anyone else?
• How do you convey your uniqueness to the world? (i.e., Facebook, Twitter, on the board of networking groups, etc.)?
• What other brands mirror your own personal brand? And why?
Through this process you’ll not only help shape how hiring managers perceive you, but hopefully come to a better understanding of which work environments are the best fit for you. As a freelancer, it’s easy to want to jump in and say “yes” to any good project, but what work cultures will prove most beneficial for you? Are you an introvert or extrovert? Do you thrive in the crazy agency world or prefer corporate structure? Where do you get your best creative work done? Where do you fit best within a creative team?
If you think that all work environments are similar and your brand/passion doesn't matter, think again. Inc Magazine highlighted some extreme work environments that are all about finding your fit (and theirs). These companies’ ability to stick to their brand - and carefully screen new staff to make sure they love it as much as the company does - has made for some incredible places to work.
The bottom line is, going through this process will help you get more work and choose the opportunities that will work best for you.
Have you already created a personal brand? Tell us your story!
The ECD at McCann, Caprice Yu, shares her experiences and reveals the essential traits for success in advertising.